Privacy and Security Policy

At D. Blümchen & Company, we strive to maintain the privacy of customers and visitors to our
website. Because we respect your privacy, we have procedures to ensure that your personal
information is handled in a safe, secure and responsible manner. The purpose of this privacy
policy is to inform you of what personally identifiable information we collect from you when you
visit our site, and how we use such information. This policy applies only to users accessing our
website from the United States.

Collection of Data

You can visit Blumchen.com and browse throughout our site without disclosing any of your
personal data. We use the personally identifiable information which you provide to us solely for
the purpose of processing orders, responding to inquiries and requests, sending e-mail news-
letters to registered subscribers, and communicating order updates with you. In order to process
an order, we require your name, billing address, delivery address, e-mail address, telephone
number and credit card payment information.

Use of Data

The information Blümchen collects from you is used for internal purposes only, such as confirming
and tracking an order. We do not share any personal information about our customers, and will
never share this data with other businesses or organizations for commercial purposes. However,
there are specific instances when your data will be shared with a third party. They include the
shipping and delivery of orders, processing of credit cards, and the forwarding of e-mail
communications to registered subscribers of our e-mail marketing service. In all cases, the third
party will receive only the necessary information required to complete the task they have been given.

Cookies

Our site uses cookies. A "cookie" is a small data file which is sent to your browser from a web
server and which is stored on your computer's hard drive. A cookie allows you to exit our site
and still retain items in your shopping basket, even if you have not completed the checkout process.
If you disable cookies on your computer, we will not be able to retain this information for you.
www.Blumchen.com is hosted by Yahoo! Store. Yahoo! hosts the store pages, ordering systems
and order data, and may use this information in the aggregate to track your shopping experience.

Your Access to Information We Have on File for You

If you would like to make corrections to any of the information we have on file for you, such as
a change of address or a new e-mail address, you can contact us at support@blumchen.com,
or write to us at:
D. Blümchen & Company, Customer Service, P.O. Box 1210, Ridgewood, New Jersey 07451-1210

E-Mail Policy

Your e-mail address is kept strictly confidential and is used solely to inform you of the status
of your order or in response to an inquiry. If you have registered on our website to receive a
subscription to Blümchen News, our e-mail newsletter, you may unsubscribe at any time by
following the "opt-out" option which is included in every communication.

Children's Privacy

D. Blümchen & Company does not sell products to children. We do not knowingly collect personal
data from children, and we encourage parents and legal guardians to monitor their children's
Internet use.

Security Policy

Blümchen uses sophisticated encryption and authentication tools to protect the security of your
credit card information, and we do our best to protect its security on our system. We use the
industry-standard Secure Socket Layer (SSL) encryption process, which is designed to render
information unreadable should anyone try to intercept it. However, we cannot guarantee or
warrant the security of any information you transmit to or from our website, and you do so at
your own risk. Once we receive your information, we will do our best to protect its security on
our systems.

Links to Third Party Sites

Blumchen.com may contain links to third party websites. Once you exit our website, and enter
into a linked site, you are responsible for reading the Privacy Policy and Terms of Use for that site.
D. Blümchen & Company, Inc. is not responsible for the policies and practices contained in any
linked site, nor are we responsible for the information contained therein.

Changes to our Policy

As our website continues to develop, and as we take advantage of advances in technology, we
reserve the right to make changes and updates to our Privacy and Security Policy as needed. Any
new policy will apply to all current and past users of our website, and will replace any prior policies
that are inconsistent. This policy was posted in June 2005.